Overview
What is Semrush?
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…
An SEO Specialist's Perspective
Powerful Insights for Strategic Digital Campaigns
TrustRadius Insights
Our Go-To Marketing Tool
One of the best SEO tools allied with digital marketing agencies
Make fantastic advertising keywords.
SEO tool for market analysis
Great tool for keyword discovery!
Semrush is a must for any SEO pro
Stay on top of the SEO status of all of your websites. Generate superb keywords for advertising.
"Sehm-rush" or "Ess EE Em Rush" - either way, it gets the job done!
The best SEO tool on the market
Semrush Review
Satisfied with Semrush
Semrush Is Awesome
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Keyword analysis (148)9.393%
- Competitive analysis (143)9.090%
- Site audit / diagnostics (144)9.090%
- SERP ranking tracking (144)8.383%
Reviewer Pros & Cons
Pricing
Pro
$129.95
Guru
$249.95
Business
$499.95
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $129 per month
Product Demos
Semrush Domain Analysis Demo - Best SEO Tool 2023?
Branalyzer Review, Demo + Tutorial | Low-Cost Semrush/Similarweb Alternative for Competitor Analysis
Semrush Review + $9864 Bonus + With Free Trail
SEMRush Review (SEMRush Best Features, Demo, Pros And Cons)
Long Tail Keywords with SEMrush - Keyword Golden Ratio
Features
SEO
Core features related to search engine optimization
- 9.3Keyword analysis(148) Ratings
The tool analyzes the content of your site to help discover the right keywords.
- 8.4Backlink management(141) Ratings
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
- 8.3SERP ranking tracking(144) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
- 8.5Page grader(123) Ratings
The tool scores each page of your website for SEO.
- 9Competitive analysis(143) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
- 9Site audit / diagnostics(144) Ratings
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
- 8.2Site recommendations(133) Ratings
The tool recommends site structure improvements and other tasks to help with SEO.
- 7.1Task management(88) Ratings
Users can track and manage the tasks associated with SEO.
SEO Channels
Features related to optimizing your website for specific channels
- 5.8Local SEO(123) Ratings
The tool helps optimize your website for local searches.
- 7.7Social SEO(101) Ratings
The tool tracks social mentions and backlinks and their impact on SEO.
- 8.5Mobile SEO(108) Ratings
The tool helps optimize your website for searches done on mobile devices.
- 8.8Global SEO(109) Ratings
The tool integrates with non-U.S.-based search engines and works in multiple languages.
SEO Platform & Account Management
Features related to scalability and integration of the SEO platform
- 9Multi-domain support(110) Ratings
For SEO agencies, the tool allows users to track multiple domains in one instance.
- 8Integration with web analytics tools(114) Ratings
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Semrush?
Semrush is an online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush aims to be a critical solution for all companies who are serious about online presence.
Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases;
- Over 43 trillion backlinks;
- 21 billion keywords;
- Over 10 million users who have tried Semrush
Semrush Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Semrush Video
Semrush Integrations
Semrush Competitors
Semrush Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(721)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve measurable results. With SEMrush, even those without prior knowledge of SEO have been able to boost their rankings and organic visibility over the last 16 months. The software is widely used for campaign management and competitor analysis, particularly in the organic SEO space. Users rely on the Projects feature to track keyword visibility, identify site problems, and monitor link tracking. The Organic Research tab is a favorite among users for analyzing domain rankings and keyword rankings. SEMrush also excels in keyword research, providing users with valuable insights into volume, competition, and difficulty. It aids in determining article topics, optimizing headers, title tags, meta data, and body copy for informational landing pages. Tracking and reporting on rankings for high-value keywords as well as monitoring competitors' rankings are common use cases of SEMrush. The platform also serves as a powerful tool for higher-level industry research and gaining insights into the competitive landscape. Additionally, SEMrush is occasionally utilized for site health metrics and other technical data. Following an extensive adoption by SEO agencies, SEMrush has become the principal tool in their toolbox. This software provides unparalleled information to agencies and clients alike through its advanced features like competitor analysis reports. SEMrush enables agencies to benchmark their SEO campaigns, track progress over time, and gain a competitive advantage in the market. It plays a pivotal role in conducting website audits, formulating solid SEO strategies, creating content marketing plans, and training new SEO professionals on best practices. Furthermore, SEMrush offers comprehensive insights at a reasonable price when compared to other tools available in the market. Its rapid innovation and frequent updates add more functionality regularly, ensuring that users stay ahead of the curve and continue to benefit from cutting-edge features. Whether it's conducting keyword research or enhancing on-page optimization checks, SEMrush proves to be an essential tool for marketers looking to make data-driven decisions and achieve success in their SEO efforts.
Position Tracking: Highly Beneficial for Keyword Rankings Many users have found the Position Tracking feature of SEMrush to be highly beneficial for monitoring keyword rankings and tracking competitors. They appreciate the detailed insights provided by this tool, which allows them to stay informed about their SEO efforts and make data-driven decisions.
Comprehensive Site Audits: In-depth and Accurate Analysis The comprehensive Site Audits offered by SEMrush have been praised by many users. They find these audits to be in-depth and accurate, providing valuable information about areas that need improvement on their websites. This feature helps them optimize their websites for better performance and search engine rankings.
Local SEO Capabilities: Effective Optimization for Specific Locations Users have found the Local SEO capabilities of SEMrush to be helpful for analyzing and optimizing their clients' websites for specific locations. This feature assists them in improving their clients' local search visibility and attracting more targeted traffic.
Confusing User Interface: Some users have found the user interface of SEMrush to be confusing and not user-friendly, leading to difficulties in navigation and understanding the toolsets.
Technical Issues: There were reports of technical issues with the SEMrush website, including frequent crashes and periods of inaccessibility. These issues negatively impacted the overall user experience.
Steep Learning Curve: Several users mentioned that SEMrush has a steep learning curve, particularly for those who are new to SEO or SEM. It takes time for users to fully grasp all the features and functionalities of the software.
Based on user reviews, the following are the three most common recommendations for SEMrush:
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Take advantage of the trial and explore all parts of the software. Users recommend trying SEMrush before committing to the paid version. They suggest using the free trial to fully explore the software and take the time to set everything up properly. Users highly recommend utilizing SEMrush for keyword tracking and research.
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Consider SEO requirements and compare with other tools. Reviewers emphasize the importance of considering SEO requirements before choosing SEMrush. While they believe SEMrush is a great tool for competitor analysis, users suggest evaluating other options if comparable or superior tools are available at lower costs. They mention that SEMrush is a basic, free tool that does the job, but other tools may be more sophisticated, including the paid version of SEMrush.
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Leverage expert knowledge and resources. Users suggest working with a consultant or expert to fully understand SEMrush and leverage its insights for marketing efforts. They recommend taking advantage of webinars, video tutorials, and customer support to get the most out of the tool. Additionally, reviewers mention that there may be at least one element or tool in the toolkit that users may not realize they need, highlighting the need for expert guidance.
Overall, users highly recommend using SEMrush for obtaining large amounts of data on competitors and keywords. They find it helpful for evaluating their ranking through live data and true search listings. However, users also advise considering other options if comparable or superior tools are available at lower costs and stress the importance of understanding SEO requirements before choosing SEMrush.
Attribute Ratings
Reviews
(1-25 of 106)- Analytics
- Quick auditing support.
- Deep dives into client accounts.
- Competitive insights across an industry.
- Competitive insights are limited and often follow the wrong competitors.
- Estimated traffic estimates are nearly always way over the top.
- Many tabs can be confusing for newer users.
An SEO Specialist's Perspective
- Keyword research, ideation, and organization (with the Keyword Magic tool). The way this tool works really helps with our own internal process too
- Process support - meaning it's very easy to incorporate SEMRush's various tools into a team's process. We are a new team and still building processes and find the workflows within SEMRush to be intuitive and helpful in building our team's processes
- Competitive information - there are a lot of ways to dive into competitive research, which is great because that's always a big question from clients and from our team as well- what are competitors doing, how are they doing, etc.
- I wish there was a way to upload a list of keywords you already have and see search volume, etc. This can be achieved through Site Audit or Projects (forget the exact terminology) but it's clunky to do it that bc there's a lot of other things you have to fill out
- I just need to explore the features more, honestly! I know I'm not using SEMRush to its fullest potential
Make fantastic advertising keywords.
- Keyword research
- Backlink analytics
- Technical site audit
SEO tool for market analysis
- Backlink Analysis
- Keyword Overview
- SEO Audit
- Toxic Backlink
- Competitor Analysis
- Semrush Sensor
- PPC Keyword Volume
- Semrush Trends
- Seo Writing Assistant
Semrush is a must for any SEO pro
- Keyword research.
- Organic traffic overview.
- Backlink analytics.
- Technical site audit.
- Additional user seat policy.
- Ability to connect Log File Analyzer to Amazon S3.
- Ability to export reports easily to Google Data Studio.
Stay on top of the SEO status of all of your websites. Generate superb keywords for advertising.
- Site audits and reporting.
- Keyword generation for paid advertising.
- SEO analysis of prospective clients' websites.
- I haven't encountered any features that are hard to use or missing functionality.
- Great visuals for keyword position tracking, love that you can see the page that is ranking
- Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
- Shows many different and useful views for competitive research
- Great templated keyword research tools for those who are not as hands-on with SEO
- I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
- The auto-generated reports don't get nearly as specific with drilled-down info as I would like. It seems the options are broad but shallow. Especially compared to how good some of the visuals and tables are in-app.
- Some of the views/research features (like Organic Research/Keyword Gap) are a little redundant in my opinion.
- I wish keywords for Position Tracking weren't so expensive
- Some of the keyword data from Google - like volume - is slow to update, so you may be seeing data that is weeks old, which in certain scenarios can be a hindrance.
Semrush Review
- Keywords Research
- Site audits
- Competitors analysis
- backlink audits
- more filter options on keywords research
Satisfied with Semrush
- Creates Simplified Reports
- Easily Monitor and Manage Traffic Analytics
- Allows you to Perform Advanced SEO Tasks with Ease
- Semrush Only Provides Data for One Search Engine, Google
- Some Competitive Analysis Features Cost an Additional $200 per Month Extra
- Their Site is Hard to Use on a Mobile Device
Semrush Is Awesome
- I love how easy it is to use Semrush. It is very use friendly.
- I also loved the Competitive Analysis and Keyword Research course. That is a great tool to use when comparing your company with your competition.
- The knowledge that you gain from each individual section of Semrush is truly fascinating.
- I also am a big fan of the different keyword research knowledge that Semrush shares with you.
- I only have one suggestion. Semrush was awesome.
- The tests in the Competitive Analysis course were a little bit difficult at times so I would try to improve them a little bit but honestly, I really enjoyed using Semrush.
SEMRush is the best SEO tool
- It's one of the most comprehensive SEO tools on the market.
- It focuses mainly on the factors which Google and other major search engines use as indicators of high-quality content, so your content will be properly optimized.
- It includes a unique Content Explorer feature, which gives you the ability to find out what content on the web is ranking on top for the keyword you entered.
- The tool has a wide range of analytical instruments.
- Interpret Site Audit results
Great Tool for SEO Project Management
- Organic research
- Domain overview (trends, pages, competitors, keywords)
- Site audits
- Toxic backlinks - Semrush shows “toxic backlinks" meanwhile Google does not show them as harmful in Google Search Console.
Semrush is the Swiss Army Knife of SEO
- Competitor intelligence
- API access
- Organic keyword research
- Limits of account (ie. # keywords, etc)
- Distinction between projects and research
- Competitor identification
SEMRush: It feels like cheating. It feels like other sites don't have a chance. It feels GOOD.
- Extremely well organized for agencies to navigate between tools and clients
- Endless array of features, more importantly, constantly updating
- INTENT! Talk about the ultimate effort optimiser.
- Their social media. Shame on you other SaaS companies. You cower in the shadows of SEMRush's social media team.
- There's lots of training documentation and tools, but sometimes hard to find. They should put more focus into marketing their academy.
Are you serious about the marketing! MUST have tool...
1. Audit tool - We use Semrush for various different tasks in our company. From running technical audits, so we know what fixes we need to implement for our clients in order to get a healthy website that Google will love, and the Semrush audit tool is great for that.
2. Keyword research - Keyword magic tool is a must to tool when it comes to kw research and getting new ideas for your blog
3. Rank tracker - for every client we set up rank tracker so we can focus on the main pages and their main KW
4. Reporting - Must have tool, to generate monthly reports that we can send to our clients
5. Social media scheduling... and much more...
- Technical audit report with suggestions what to fix
- Keyword research to find new topics
- Rank tracker - to track organic rankings
- Reporting - generating reports for clients or your own company
- Local GEO Grids
- Ai Content Creation
Excellent work Semrush
- Position tracking
- Client Portal
- Backlink Audit
- Lead Generation Tool
Top Software
- Competitor Analysis
- Backlink Analysis
- Search Query Ranking
- I still have not received any SWAG
SEMRUSH SAVED MY LIFE
- SEO Audits and Reporting
- Competitive Analysis
- Social Media Management
- Content Marketing
- Keyword Research
- Social Media Reporting
- Creating Custom Reporting/Dashboard
- Pulling GA Data
Semrush is a Vital Tool for Any Digital Marketer
- Keyword research: Enter any term and get all keywords and questions associated with it.
- Historical trends: You can easily see how a site has fared over time.
- Competitors' research: See how sites stack up against one another in the digital ecosystem.
- So many features: It can be a little overwhelming and I know that I'm not using the tool to its fullest extent
- Can be a little bit tricky to get out of Semrush once you're in.
- Can only break down search traffic by country, not state.
Semrush is all about data.
- Competitor Analysis
- Market Research
- Keyword Research
- Backlink Research and Acquisition
- Content Distribution
- Citation Building
- Keyword Position Tracking
- Traffic Analytics
- It's very hard to find fault with it, as they are very proactive in developing and implementing user roadblocks.
Your Competition HATES Semrush!
- Backlink analysis
- Keyword research
- Content strategy
- Social media management
- More internal linking/site structure suggestions
Pivotal To our Agency's Success
It is our go-to tool when we're onboarding a new client, researching to develop a digital/content/SEO strategy, identifying an action plan for our SEO work, reporting on our progress and more.
- I love that they appear to be continually looking to improve their product. For example, the Site Audit adapts its checks as SEO best practice evolves. The content tools such as Topic Research, while not perfect, are improving.
- The SEMRush reporting function is particularly strong. It's really easy to create custom and branded reports by dragging and dropping widgets.
- They are not alone in that they are contributing research to help the industry but I believe they go beyond some of their competitors in getting out to SEO Meetups and hosting awards.
- I'd love for them to continue to improve their content based tools. The Topic Research, Gap Analysis, and SEO Content Template tools are all great but are not quite best-in-class.
- There would be a huge benefit if they could start to improve on their backlink offering.
- It'd be really hard to improve on what they have already, and I'm sure they have plans in place as the knowledge is available, but I'm hoping they stay in front of the pack regarding snippet optimisations.
Excellent suite of SEO tools that we use everyday!
When working with new clients, Semrush is very useful for finding out accurate and quick data on the strengths and weaknesses of a client's website and we are quickly able to contrast this against competitor's websites and share this info with clients in our initial meetings.
We also use Semrush to track keyword positions on an ongoing basis, so we can track and report on agreed KPI's for our client base.
Based on the figures provided by Semrush and customer insights, we can extrapolate potential ROI for Google Ad campaigns. Clients can then see potential measurable business benefits, often making it an easy sell.
- Excellent SEO site audit tool
- Keyword volumes & content recommendations
- PPC keyword research
- Domain keyword history goes back many years
- Simple to use
- Proactive and are always adding new tools and functionality and soliciting feedback from users
- Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
- Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
- Tracking multiple keywords, across multiple clients can be costly
For domain and keyword analysis and domain history, Semrush is excellent. It really helps you find and resolve key issues holding back clients' websites from ranking quickly and effectively. We also find it very useful for providing reports for our clients. The content writing help tool in Google docs is also very good for assisting our copywriters.
Many of the tools have got better and better over the years and Semrush [is] always pro-actively adding more.
The backlink tool is ok but does need some work, a lot of other tools discover many more links. We simply don't use it for backlinks. However, for all your other SEO needs Semrush is great.
Overall value for money-wise 8/10 is fair. Would recommend.
The Ultimate All-In-One Tool To Grow Any Business Online by Semrush
If your business or agency is in the digital marketing space, this tool is definitely for you.
Thanks for everything Semrush!
- Keyword Research Tool – Large and ever-growing keyword database which covers many countries
- Website Auditing Tool – In-depth and accurate website audits which identify everything that needs to be addressed to improve website health including easy to apply solutions
- Content Marketing Tool – Endless amount of content topic ideas generated within their content marketing tools
- Keyword Research – Additional countries added to the keyword research tool
- Sitemap Tool – Sitemap diagram tool to create sitemaps for new websites which incorporates keyword research
- Backlink Audit Tool – More in-depth backlink profile review which covers a website's long history of losing and gain backlinks (Only goes back by 1 year)
Here's why you need SEMRush in your SEO Toolbelt.
As an SEO and Digital Marketing agency, my team and I use SEMRush to do site audits, keyword research, content development, rank tracking, competitor research, link building, client reporting and soooo much more.
I regularly demonstrate various parts of SEMRush in many of my presentations and training classes and love to show attendees how they can improve their website using it's wide array of features. I tell students who ask me... If you're on a limited budget and only have the money to invest in one tool, go with SEMRush. It's an all in one tool and I highly recommend it as do the other trainers in my network.
- Keyword Research
- Site Audits/Projects
- Help with Content Ideas
- Inbound Link Troubleshooting
- Competitive Research and Intelligence
- Would love a way to change locations for rankings to see how clients are doing in multiple cities they service without taking up my Keyword Quota's.
- Would love to see more in depth reporting in the Social Media area.
- Sometimes the keyword research area can be overwhelming making it difficult to narrow things down.
- Can sometimes be a little slow.